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Bibliographic Details

Title: Business Market Management : Understanding, Creating, and Delivering Value
Publisher: Pearson
Publication Date: 2008
Language: English
ISBN 10: 0136000886
ISBN 13: 9780136000884
Binding: Hardcover
Edition: 3rd Edition
Condition: good

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Synopsis

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

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Address: 19-20 Bourne Court, Southend Road, Woodford Green Essex, UK IG8 8HD
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