Business Market Management

James C. Anderson

Published by Prentice Hall International Feb 2009, 2009
ISBN 10: 0132089963 / ISBN 13: 9780132089968
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Neuware - For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value. 496 pp. Englisch. Bookseller Inventory #

About this title:

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Synopsis: For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

Review:


"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." — Philip Kotler




"The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." — Professor Mary F. Hazeldine, Georgia Southern University


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Bibliographic Details

Title: Business Market Management
Publisher: Prentice Hall International Feb 2009
Publication Date: 2009
Binding: Taschenbuch
Book Condition: Neu

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Narayandas, Das, Narus, James A., Anderson, James C.
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Book Description Pearson, 2008. Paperback. Book Condition: Fine. Like New: An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Books may contain a remainder mark on an outside edge but this should be noted in the listing comments. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0005827577

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Anderson, James C., James A. Narus and Das Narayandas:
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Book Description Prentice Hall/ Pearson;, 2009. Broschiert. Book Condition: Gut. 3rd edition;. 470 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.). Schnitt und Einband sind etwas staubschmutzig; Einbandkanten sind leicht bestossen; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut; ENGLISCH! Sprache: Englisch Gewicht in Gramm: 700. Bookseller Inventory # 1267563

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Book Description Book Condition: New. Publisher/Verlag: Prentice Hall International | Understanding, Creating, and Delivering Value | Format: Paperback | Language/Sprache: english | 820 gr | 235x178x22 mm | 496 pp. Bookseller Inventory # K9780132089968

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