The Business of Innovation : Managing the Corporate Imagination for Maximum Results
Radford, Russell W., Bean, Roger
ISBN 10: 0814406319 ISBN 13: 9780814406311
Published by AMACOM, 2001
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 54283748-6
Synopsis:
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
About the Author: Bean is a principal of the consulting firm Bean, Radford & Associates. Radford is a principal of Bean, Radford & Associates and teaches at Cardean University.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Business of Innovation : Managing the ...
Publisher: AMACOM
Publication Date: 2001
Binding: Hardcover
Condition: Good
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The Business of Innovation: Managing the Corporate Imagination for Maximum Results
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ISBN 10: 0814406319
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The Business of Innovation
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American Management Association, 2001
ISBN 10: 0814406319
ISBN 13: 9780814406311
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The Business of Innovation
Published by
American Management Association, 2001
ISBN 10: 0814406319
ISBN 13: 9780814406311
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ISBN 13: 9780814406311
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