The Business of Golf What Are You Thinking?: The Primer - A Textbook: How to Maximize the Financial Return of a Golf Course

James Keegan

ISBN 10: 0984626891 / ISBN 13: 9780984626892

Published by Golf Convergence, 2013

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0984626891I2N00

Synopsis:

The Business of Golf is a series of two books with a passionate focus on creating value for the golfer based on a foundation that produces a * on an investment for the golf course owner.The Business of GolfWhat Are You Thinking functions as a primer for avid golfers, college students in Professional Golf Management Programs, and golf industry professionals seeking to refresh their knowledge on the fundamentals of the golf industry and operating a golf course.This book garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance, It has been purchased in over 16 countries and is used by 15 universities and colleges in their curriculums.In contrast to the basic primer, The Business of GolfWhy How What, first published in 2013, caters to the seasoned industry professional. The book guides a golf course management team in creating a strategic vision, determining the resources to be allocated and the policies and procedures that require consistent execution, accompanied with 21 templates that can be licensed at www.golfconfergence.com.Both of these books represents over a decade of research conducted in partnership with golf courses worldwide. The perspective contained in both addresses comprehensible and executable principals that encompass a diverse range of subjects including architecture, agronomy, intellectual property, rate structures, social media, water utilization and yield management. While the insights presented are clear, the analysis undertaken was extensive.The principles in these books formed an integral part of a Clemson University Ed.D.D. dissertation in which 11 leading golf course managers operating 34 golf courses vetted and validated the principals herein contained. Assurance of identifying the potential of a facility resides in the application of the books concepts

Bibliographic Details

Title: The Business of Golf What Are You Thinking?:...
Publisher: Golf Convergence
Publication Date: 2013
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket