The Business of Gamification (Routledge Advances in Management and Business Studies)
Language: English
Published by Routledge, 2016
Series: Book 58 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
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- Title
- The Business of Gamification (Routledge Advances in Management and Business Studies)
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 113882416X
- ISBN 13
- 9781138824164
- Series
- Book 58 of 107: Routledge Advances in Management and Business Studies
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today.
The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general?
This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.
"Synopsis" may belong to another edition of this title.
About the Author
Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.
Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.
"About the title" may belong to another edition of this title.
Majestic Books
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AbeBooks seller since January 19, 2007
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