The Business of Fashion: Bundle Book + Studio Access Card

Davis Burns, Leslie; Mullet, Kathy K.

ISBN 10: 1501361007 / ISBN 13: 9781501361005

Published by Fairchild Books, 2020

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-39333

Synopsis:

No other book compares…This is the book students reference during their four years at university." – Tara Konya, Southern New Hampshire University, USA


Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

New to this Edition
· Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
· Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
· Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
· A new Careers Glossary listing job titles and descriptions found throughout the fashion industry

The Business of Fashion STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary "

About the Authors: Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behavior, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books), Stories of Fashion, Textiles and Place (Bloomsbury Visual Arts, 2021) co-author of The Business of Fashion (6th edition, 2020, Fairchild Books) and editor of Fashion Business Cases (2020, Fairchild Books). She is also the Emeritus Editor-in-Chief of the Bloomsbury Fashion Business Cases online resource.

Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.

Bibliographic Details

Title: The Business of Fashion: Bundle Book + ...
Publisher: Fairchild Books
Publication Date: 2020
Condition: New