Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.

This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.

This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

About the Authors:

Rob James is founder and managing partner of TJP, a consultancy focusing on leadership and executive development. Following a senior management role in executive education at PwC, he headed one of Europe's largest organisation psychology consultancies. In the past 25 years he has worked internationally amongst a wide range of industry sectors. As both an enthusiast and a practitioner of 'business experimentation', he has supported more than 800 business leaders in harnessing new skills and adopting more innovative approaches to business development and value-creation. In his role as a Programme Director at London Business School, he has designed, delivered and contributed content for leadership and executive education programmes since 2008.

Jules Goddard has spent most of his career at London Business School, first as a Professor of Marketing and latterly as an architect of its action learning programmes for corporate clients. He served as the inaugural Gresham Professor of Commerce, and is currently on the faculty of CEDEP, Fontainebleau, France. He is a member of the Council of the Royal Institute of Philosophy.

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