Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
Language: English
Published by Natl Textbook Co Trade, 1992
- Hardcover
- Used
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
AbeBooks seller since September 15, 2017
Condition: Used - Very good
£ 3.33
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- Title
- Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
- Author
- Robert W. Bly
- Publisher
- Natl Textbook Co Trade
- Publication year
- 1992
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0844234729
- ISBN 13
- 9780844234724
"Synopsis" may belong to another edition of this title.
From the Back Cover
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice."
-- Marc Russman Manager, Direct Marketing Skills Development IBM
"The most successful business-to-business direct marketers always had an important edge over their competitors; they knew all the tools and techniques better than their competitors--and they knew how to use them. Bob Bly's new book levels the playing field. He discloses all the insider's secrets so every business-to-business direct marketer will have the marketing savvy--including hundreds of promotional ideas--needed to win in any business-to-business market every time."
-- John Finn President Finn Corporation
"A valuable addition to any business-to-business marketer's bookshelf."
-- Cheryl Friedman Marketing Communications Coordinator BOC Gases
"About the title" may belong to another edition of this title.
Half Price Books Inc.
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
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5803 East Northwest Parkway
Dallas, TX U.S.A. 75231
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