Business Development | Processes, Methods and Tools. This item is unavailable.
Language: English
Published by Springer Vieweg, 2022
- Softcover
- New
Condition: New
£ 47.65
Item description from seller
Business Development | Processes, Methods and Tools | Andreas Kohne | Taschenbuch | xv | Englisch | 2022 | Springer Vieweg | EAN 9783658388430 | Verantwortliche Person für die EU: Springer Vieweg in Springer Science + Business Media, Abraham-Lincoln-Str. 46, 65189 Wiesbaden, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Seller Inventory # 122467343
- Title
- Business Development | Processes, Methods and Tools
- Author
- Andreas Kohne
- Publisher
- Springer Vieweg
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658388439
- ISBN 13
- 9783658388430
- Edition
- 2nd Edition
- Item weight
- 313 grams
- Dimensions
- 240 x 168 x 11 mm
- Seller catalogs
- Bücher
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.
The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.
The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.
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About the Author
"About the title" may belong to another edition of this title.