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A practical guide to fostering and maintaining corporate culture through Sagmeister's Culture Map.
The idea of corporate culture is a much-discussed concept in today’s business world, but often it only comes into focus as a response to problems in the workplace. Business Culture Design changes the conversation, taking a proactive approach to fostering and maintaining corporate culture. Simon Sagmeister introduces readers to the patterns and behaviors that form the foundation of positive culture through his innovative Culture Map, a colorful visual tool for managers and employees alike. Sagmeister’s Culture Map will prove invaluable for high-level business activities such as mergers and acquisitions, but also for daily interactions between colleagues, which is the place where corporate culture is truly forged.
About the Author: Simon Sagmeister is the founder of the Culture Institute in Zurich and a partner at Science House in New York. Joe Paul Kroll is an independent translator.
Title: Business Culture Design: Develop Your ...
Publisher: Campus Verlag
Publication Date: 2023
Binding: Soft cover
Condition: New
Edition: 2nd Edition