Business Analytics: Principles, Concepts and Applications

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ISBN 10: 1641720883 / ISBN 13: 9781641720885

Published by Larsen and Keller Education, 2019

About this Item

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Bibliographic Details

• Title: Business Analytics: Principles, Concepts and Applications
• Publisher: Larsen and Keller Education
• Publication Date: 2019
• Language: English
• ISBN 10: 1641720883
• ISBN 13: 9781641720885
• Binding: Hardcover
• Condition: Brand New

About this title

Synopsis

The exploration and investigation of business performance in order to gain valuable insights and drive planning is achieved by the integration of the skills, techniques and practices of business analytics. It employs extensive statistical analysis including explanatory and predictive modeling and fact-based management to facilitate effective decision-making. The different types of analytics are decision analytics, descriptive analytics, predictive analytics and prescriptive analytics. Some of the domains within analytics are behavioral analytics, enterprise optimization, fraud analytics, supply chain analytics, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of business analytics. Some of the diverse topics covered in this book address the principles, concepts and applications of business analytics. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.