Business Analytics for Managers Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
Laursen, Gert H. N., Thorlund, Jesper
Language: English
Published by Wiley, 2016
- Hardcover
- New
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.Lakeside Books
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Seller Inventory # OTF-S-9781119298588
- Title
- Business Analytics for Managers Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
- Author
- Laursen, Gert H. N., Thorlund, Jesper
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 111929858X
- ISBN 13
- 9781119298588
- Edition
- 2nd Edition
- Seller catalogs
- 0, VCF
Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field.
Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever.
- Learn how Hadoop can upgrade your data processing and storage
- Discover the many uses for social media data in analysis and communication
- Get up to speed on the latest in cloud technologies, data security, and more
- Prepare for emerging technologies and the future of business analytics
Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data―Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.
"Synopsis" may belong to another edition of this title.
About the Author
GERT H. N. LAURSEN is a business consultant who builds analytical organizations around the world. He also builds disruptive business strategies for global market leaders and humanitarian organizations. He has an MBA in digital strategy, a master’s degree in marketing, and was named a global thought leader by IBM and SAS Institute.
JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.
"About the title" may belong to another edition of this title.
Lakeside Books
Benton Harbor, MI, U.S.A.
AbeBooks seller since April 6, 2017
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