Stock Image

Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion (1st Edition, Signed By Marcus)

Marcus, Bernie;Blank, Arthur;Aldelman, Bob

186 ratings by Goodreads
ISBN 10: 0812930584 / ISBN 13: 9780812930580
Published by Times Books, Westminister, Maryland, U.S.A., 1999
Condition: As New Hardcover
From Mostly Books (Mobile, AL, U.S.A.)

AbeBooks Seller Since 04 September 2001

Quantity Available: 1

Buy Used
Price: 39.59 Convert Currency
Shipping: 3.27 Within U.S.A. Destination, Rates & Speeds
Add to basket

About this Item

As new condition, very light wear on edges of dj. This is the story of how two incredibly determined and creative people-and their associates-built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Bookseller Inventory # 115240

Ask Seller a Question

Bibliographic Details

Title: Built from Scratch: How a Couple of Regular ...

Publisher: Times Books, Westminister, Maryland, U.S.A.

Publication Date: 1999

Binding: Hardcover

Book Condition:As New

Dust Jacket Condition: Very Good

Signed: Signed and Inscribed by Author

Edition: 1st Edition

About this title

Synopsis:

One of the greatest entrepreneurial success stories of the past twenty years

When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.

Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years.

Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

Great Stories

  "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus
  "My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot
  "Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive
  "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign
A Company with a Conscience

  When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies.
  The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts.
Great Lessons

  Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices
  Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton
  Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores
  The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135  billion traditional "do-it-yourself" base to a much larger pond of $365 billion
  How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers

Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years.

Opening the First Store

"What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."

Customer Service

"If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'"

Giving Back

"When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community."

Selling the Vision

"We had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would take place--lowest prices, widest selection, and great customer service--was what convinced skeptical manufacturers to sell merchandise to us during the early years."

The Importance of Values

"I have never had anybody work for me in retailing who didn't work for me out of love, as opposed to fear. We carried this approach into building The Home Depot. We care about each other and we care about the customer. The things that we do for customers inside and outside the stores demonstrate our commitment to them. And then when something happens within the company, we circle the wagons. We help each other."

Review:

Built from Scratch is about two businessmen who achieve the American Dream by fundamentally changing the realm of home-improvement retailing. Bernie Marcus and Arthur Blank, cofounders of the Home Depot, explain how they established the first national chain in the industry by concentrating on low prices, customer service, and strong leadership values.

Ultimately, this is a book about grit and determination. "Building the Home Depot was a tough, uphill battle from the day we started," they write. "No one believed we could do it and very few people trusted our judgment." The two cofounders launched the company only after they were fired by a California hardware retailer because of politics. The Home Depot lost $1 million in its first year of operation in Atlanta. Today it's one of the great successes on Wall Street, with more than 700 stores across the country and 160,000 employees.

One reason the book is so engaging is that it includes corporate anecdotes. A favorite: the company banned wild parties after several employees were demoted and a couple were fired in the wake of a drunken annual managers' meeting. Another yarn involves Sears, which made one of the worst financial mistakes in retailing history when it passed on a deal to purchase Home Depot in the early 1980s. The authors are self-serving at times; for example, they whine too much about paying $104.5 million to dispose of a sex-discrimination lawsuit. But there's no denying the smashing performance of Big Orange. Marcus and Blank paint a story with some sparkling advice for practically anyone in business. --Dan Ring

"About this title" may belong to another edition of this title.

Store Description

We are located in Mobile,Alabama. Our store stocks thousands of titles in USED, COLLECTABLE, and OUT OF PRINT books. WE DO BOOK SEARCHES... LET US BUILD YOUR HOME OR OFFICE LIBRARY. New stock arriving daily.

Visit Seller's Storefront

Terms of Sale:

Please use e-mail to confirm availability. We will hold books for up to 10 days WITH CONFIRMED ORDER, however, we reserve the right to refuse returns on any books price $199.00 or above. PRICES ARE NET TO ALL. We ship books promptly after receiving payment in U.S. dollars.
BUY DIRECTLY FROM US WITH CHECKS OR MONEY ORDERS. WE ACCEPT VISA AND MASTERCARD THROUGH ABEBOOKS. VISA AND MASTERCARD CREDIT CARD PAYMENTS ARE ALSO ACCEPTED THROUGH "PAYPAL.COM."

Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal