Title: Built Identity: Swiss Re's Corporate Architecture [Oct 01, 2006] SwissSwiss Reinsurance Company SwissRe and Hall, Richard
Publisher: Birkh�user Architecture
Publication Date: 2006
Language: English
ISBN 10: 3764379820
ISBN 13: 9783764379827
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Swiss Re is one of the leading reinsurance companies in the world. This book documents its built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R�schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick H�nig with the participating architects. Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, andSt�cheli und Partner provide fascinating perspectives on how the firm’s corporate culture came to architectural expression. This discourse is then continued and expanded in texts by Kees Christianse, Kerstin Hoeger, Jons Messedat, Elisabeth Samsonow, Saskia Sassen, and Philip Ursprung. The book focuses on a broad range of aspects – including corporate identity, globalization, corporate urbanism, sustainability, and risk – and relates them to the larger theme of corporate architecture.

About the Authors

Die Swiss Reinsurance Company, Swiss Re, mit Hauptsitz in Z�rich ist eine bald 150-j�hrige Schweizer R�ckversicherung, die heute zu den global f�hrenden Kapital- undRisikomanagern geh�rt.

Headquartered in Zurich, the Swiss Reinsurance Company, which will soon be celebrating 150 years in existence, is one of the leading capital and risk managers in the world today.

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