Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win. This item is unavailable.Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a new venture inside a larger corporation. But the most important and least understood of these factors is the personality of the builder-the founder or leader's particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And it's the one factor you, as a business builder yourself, can directly control.This book decodes the interplay between builder personality and new business success or failure. Using a patented analytic methodology, authors Chris Kuenne and John Danner discovered four distinct types of highly successful "business builder" personalities-the Driver, the Explorer, the Crusader, and the Captain-each displaying special gifts and predictable gaps or shortcomings in growing their companies and new ventures.Built for Growth blends exclusive research findings, personal interviews, and experienced analysis to illustrate how each type handles the five dynamic challenges of building businesses of lasting value: converting an idea into reality, recruiting inspired talent, transforming buyers into partners, aligning financial and other supporters, and scaling the business.

“The authors define four types of “builder” personalities (driver, explorer, crusader and captain), identify their strengths and weaknesses, and give advice on how to choose teams that will support each type. What’s more, they offer ways to grow beyond the limits of your own character.”
– Elevate (BMI inflight magazine)

Chris Kuenne is a successful business builder, growth capital investor, and member of Princeton University’s entrepreneurship faculty. He is the founder of Rosetta, a digital marketing firm sold in 2011 to Publicis Groupe, and the private equity firm Rosemark Capital. He is a frequent speaker to business and entrepreneurial audiences, including the Young Presidents’ Organization, CFO Roundtable, Association for Corporate Growth, and numerous venture capital and industry conferences.

John Danner is a senior fellow at the University of California Berkeley’s Institute for Business Innovation and serves on the faculty of both the Haas School of Business and Princeton University. An experienced entrepreneur and business adviser, he anchors executive leadership courses globally. He speaks widely on innovation, strategy, and entrepreneurship, keynoting corporate events and premier international conferences, and his work is frequently cited in major business media. He is the coauthor of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work.