Building Trust in Startup Communication
Language: English
Published by Springer Okt 2025, 2025
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 37.70
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Seller Inventory # 9783031632860
- Title
- Building Trust in Startup Communication
- Author
- Marius Born
- Publisher
- Springer Okt 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3031632869
- ISBN 13
- 9783031632860
- Item weight
- 388 grams
- Dimensions
- 235x155x14 mm
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.
This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.
Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
"Synopsis" may belong to another edition of this title.
About the Author
Marius Born is a media professional and personal coach with senior management experience in Television. Serving as the Editor-in-Chief of Swiss TV's business magazine and leading the documentary department at SRF Swiss Radio and Television, his innovative formats have earned accolades like the "Schweizer Fernsehpreis" and "Prix Walo." Marius advises CEOs and boards, lectures at Zurich University of Applied Sciences ZHAW (Switzerland), and holds a summa cum laude Ph.D. in Communication Sciences from Università della Svizzera italiana USI, along with a Master's in Management & Organizational Psychology from the University of Zurich.
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
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