Building Strong Brands. This item is unavailable.
666 ratings by Goodreads
Language: English
Published by Free Press, 1995
- Hardcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
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Hardcover
Condition: Used - Very good
£ 3.44
Item description from seller
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Seller Inventory # ZEV.002900151X.VG
- Title
- Building Strong Brands
- Author
- Aaker, David A.
- Publisher
- Free Press
- Publication year
- 1995
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 002900151X
- ISBN 13
- 9780029001516
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".
"Synopsis" may belong to another edition of this title.
About the Author
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).
"About the title" may belong to another edition of this title.