Building Strategic Relationships

Language: English

Published by John Wiley and Sons Inc, US, 1995

0787900923 / 9780787900922

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Few organizations can afford all the specialized expertise and technology they need to respond nimbly to emerging needs, regardless of the type of clients they serve. As market demands grow increasingly complex and resources are strained, strategic alliances and joint ventures are becoming business as usual--not only within business sectors, but between them as well. When these alliances succeed, they open up whole new worlds for the participating partners: new products and services, new markets, access to resources, smarter ways of doing things. Building Strategic Relationships shows how successful alliances are launched, developed, and concluded--within the corporate world and between corporate entities and government or nonprofit institutions. The authors draw from more than two hundred interviews and seventy-five case studies of varied partnerships--including a customer-supplier alliance between a newspaper publisher and a newsprint supplier, a joint venture between a school district and a major accounting firm, and others--to provide perspective, guidance, and detailed case examples that will help progressive partners achieve their goals in all phases of partnership.…

Seller Inventory # LU-9780787900922

Title
Building Strategic Relationships
Author
William H. Bergquist, Juli Betwee, David Meuel
Publisher
John Wiley and Sons Inc, US
Publication year
1995
Condition
New
Binding
Hardback
Language
English
ISBN 10
0787900923
ISBN 13
9780787900922
Item weight
481 grams

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