Building Products for the Enterprise : Product Management in Enterprise Software

Blair Reeves

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Language: English

Published by O'reilly Media Apr 2018, 2018

1492024783 / 9781492024781

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Neuware - If you're new to software product management or just want to learn more about it, there's plenty of advice availablebut most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:- Identifying customer vs user problems is an enterprise project manager's main challenge- Effective collaboration requires in-depth knowledge of the organization- Analyzing data is key to understanding why users buy and retain your product- Having experience in the industry you're building products for is valuable- Product longevity depends on knowing where the industry is headed.…

Seller Inventory # 9781492024781

Title
Building Products for the Enterprise : Product Management in Enterprise Software
Author
Blair Reeves
Publisher
O'reilly Media Apr 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1492024783
ISBN 13
9781492024781
Item weight
288 grams
Dimensions
228x149x15 mm

AHA-BUCH GmbH

Einbeck, Germany

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