Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
ISBN 10: 8868806223 ISBN 13: 9788868806224
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Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-211105
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Title: Building AI Driven Marketing Capabilities: ...
Binding: Soft cover
Condition: New
Edition: International Edition
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn Thedevelopments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. Seller Inventory # 42226857/1
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Building Ai Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through Ai
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Building Ai Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through Ai
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Building AI Driven Marketing Capabilities | Understand Customer Needs and Deliver Value Through AI
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Taschenbuch. Condition: Neu. Building AI Driven Marketing Capabilities | Understand Customer Needs and Deliver Value Through AI | Neha Zaidi (u. a.) | Taschenbuch | vi | Englisch | 2023 | Apress | EAN 9781484298091 | Verantwortliche Person für die EU: APress in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 127536811
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Building Ai Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through Ai
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Building Ai Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through Ai
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Paperback. Condition: Brand New. 346 pages. 9.25x6.10x0.72 inches. In Stock. Seller Inventory # x-1484298098
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
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Condition: New. 1st ed. edition NO-PA16APR2015-KAP. Seller Inventory # 26398820412