Building Your Direct Mail Program (the Excellence in Fund Raising Workbook Series)

Language: English

Published by John Wiley & Sons Apr 2001, 2001

0787955299 / 9780787955298

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

Neuware - In Building Your Direct Mail Program-part of Excellence in Fundraising Workbook Series-Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find Building Your Direct Mail Program an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program. …

Seller Inventory # 9780787955298

Title
Building Your Direct Mail Program (the Excellence in Fund Raising Workbook Series)
Author
Lister
Publisher
John Wiley & Sons Apr 2001
Publication year
2001
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0787955299
ISBN 13
9780787955298
Item weight
296 grams
Dimensions
280x210x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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Einbeck, Germany 37574