Building the Customer-centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
Language: English
Published by John Wiley and Sons Ltd, 2001
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
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Add to basketItem description from seller
This book presents strategies for leveraging information technologies to improve customer relationships. With E-business comes the opportunity for companies to really get to know their customers - who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door - or Web site - right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies - from Web sites to databases and data mining tools - to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.…
Seller Inventory # 00105061215
- Title
- Building the Customer-centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
- Author
- Claudia Imhoff
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471319813
- ISBN 13
- 9780471319818
With E–business comes the opportunity for companies to really get to know their customers––who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door––or Web site––right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies––from Web sites to databases and data mining tools––to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step–by–step through the process of using the CIF for creating a customer–focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.
"Synopsis" may belong to another edition of this title.
About the Author
LISA LOFTIS is a Senior Manager at Braun Consulting and has over fourteen years′ experience working in customer relationship management in numerous industries. She has also presented extensively at national and international conferences on CRM.
JONATHAN G. GEIGER is Vice President at Braun Consulting, where he specializes in helping companies plan, develop, and apply business intelligence and customer relationship management capabilities. He has presented extensively at national and international conferences, has published more than twenty articles, and coauthored Data Stores,Data Warehousing, and The Zachman Framework: Managing Enterprise Knowledge.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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