Building for Business: Product Management in Enterprise Software
Language: English
Published by O'Reilly Media, 2018
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 10.39
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Add to basketItem description from seller
In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise.
Seller Inventory # CIN1492024783G
- Title
- Building for Business: Product Management in Enterprise Software
- Author
- Blair Reeves
- Publisher
- O'Reilly Media
- Publication year
- 2018
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1492024783
- ISBN 13
- 9781492024781
If you're new to software product management or just want to learn more about it, there's plenty of advice available-but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Explore why:
- Identifying customer vs user problems is an enterprise project manager's main challenge
- Effective collaboration requires in-depth knowledge of the organization
- Analyzing data is key to understanding why users buy and retain your product
- Having experience in the industry you're building products for is valuable
- Product longevity depends on knowing where the industry is headed
"Synopsis" may belong to another edition of this title.
About the Author
Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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