Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Davis, Scott M.,Dunn, Michael

Published by Jossey-Bass Inc Pub, 2002

About this Item

Minimal markings from previous owner thrwout pages.

Seller Inventory # mon0003813934

Bibliographic Details

• Title: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
• Publisher: Jossey-Bass Inc Pub
• Publication Date: 2002
• Binding: hardcover
• Condition: Good
• Dust Jacket Condition: Includes dust jacket.