How to Build a Lasting Authentic Perception in Tourism Business
Language: English
Published by GRIN Verlag Mai 2022, 2022
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 46.57
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program. Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used. 180 pp. Englisch.…
Seller Inventory # 9783346690043
- Title
- How to Build a Lasting Authentic Perception in Tourism Business
- Author
- Andy Marjoko
- Publisher
- GRIN Verlag Mai 2022
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3346690040
- ISBN 13
- 9783346690043
- Item weight
- 270 grams
- Dimensions
- 210x148x13 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.64 | £ 19.64 |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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BuchWeltWeit Inh. Ludwig Meier e.K.
Inhaber: Ludwig Meier
De-Gasperi-Str. 8
51469 Bergisch Gladbach
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