- Hardcover
- Used
Seller: Camp Popoki LLC dba Cozy Book Cellar, Bellingham, MA, U.S.A.Camp Popoki LLC dba Cozy Book Cellar
AbeBooks seller since July 11, 2023
Condition: Used
£ 7.67
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Like-New. Hardcover Book with Jacket. No markings.
Seller Inventory # 445141
- Title
- Build For Change
- Author
- Trefler, Alan
- Publisher
- John Wiley & Sons
- Publication year
- 2014
- Condition
- Like-New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118930266
- ISBN 13
- 9781118930267
- Item weight
- 16 ounces
- Dimensions
- 94x12x145
- Seller catalogs
- Non-Fiction
Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience―whether good or bad―can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future.
Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can―and must―be done to ensure sustainable success in the new digital era:
- Relate to the new generation of consumers, and understand their preferences and demands
- Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes
- Learn how to overcome the fatal flaws of current technology fads
- Rethink organizational roles to drive adaptive and transformative innovation
Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
"Synopsis" may belong to another edition of this title.
About the Author
Alan Trefler is Founder, CEO, and Chairman of Pegasystems. His awards include being named The American Business Award’s “Software CEO of the Year” for 2009 and “Public Company CEO of the Year” in 2011 by the Massachusetts Technology Leadership Council. Alan’s interest in computers originates from collegiate involvement in tournament chess, where he achieved a Master rating and was co-champion of the 1975 World Open Chess Championship. Alan holds a degree in economics and computer science from Dartmouth College.
"About the title" may belong to another edition of this title.
Camp Popoki LLC dba Cozy Book Cellar
Bellingham, MA, U.S.A.
AbeBooks seller since July 11, 2023
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 4.10 | £ 8.99 |
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Store description
We specialize in mysteries, especially Cozy, Traditional British, and Female Sleuth Mysteries. We also stock used books in just about every category. Used books for real people!
Specialty
Affordable Used Books for Reading Pleasure!, Mysteries, Romance, Manga, Poetry, Cozy Mysteries, SCI-FI/Fantasy, Non-Fiction, Young Adult/Children, DramaSeller's business information
Camp Popoki LLC
28 Gemmur Ln
Bellingham, MA U.S.A. 02019
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