Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Language: English
Published by Capstone, 2010
- Softcover
- Used
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
AbeBooks seller since November 14, 2005
Condition: Used - Good
£ 0.99
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Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Seller Inventory # rev8688572417
- Title
- Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
- Author
- Middleton, Simon
- Publisher
- Capstone
- Publication year
- 2010
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1907312420
- ISBN 13
- 9781907312427
- Item weight
- 550 grams
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
"Synopsis" may belong to another edition of this title.
About the Author
Simon Middleton, The Brand Strategy Guru, is a leading specialist brand consultant. His work has included brand strategy and campaigns for companies like Deloitte, Barclays, British Airways, Norwich Union, Denplan, pharmaceutical giant Merial, and Britain's best known sandwich chain, Pret A Manger. He has also advised numerous charities on their specific brand strategy, including St John Ambulance, the Anthony Nolan Trust and Comic Relief.
Simon presents master classes and keynotes all over the world and is a regular commentator on all things 'brand' for the BBC, Sky News and Five News among others. His TV series The Brand Effect is the first in-depth look at brands and branding on British television.
"About the title" may belong to another edition of this title.
WeBuyBooks
Rossendale, LANCS, United Kingdom
AbeBooks seller since November 14, 2005
Shipping rates from United Kingdom to U.S.A.
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