Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors
Language: English
Published by AMPLIFY PUB GROUP, 2023
- Softcover
- New
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
£ 39.52
Quantity: 4 available
Add to basketItem description from seller
Seller Inventory # IB-9781645432555
- Title
- Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors
- Author
- Josh Bernoff
- Publisher
- AMPLIFY PUB GROUP
- Publication year
- 2023
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1645432556
- ISBN 13
- 9781645432555
- Item weight
- 436 grams
Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?
Definitely. But don't start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success?
Build a Better Business Book is the first accessible and comprehensive guide for authors who
want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to:
● Build your book not just from ideas but from people and their compelling stories -- and how you can research and tell those stories.
● Write a first chapter that creates powerful motivation by emotionally connecting with readers.
● Select among the three major publishing models -- traditional, self-publishing, and "hybrid" -- on the axes of speed, cost, and influence.
● Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline.
● Structure chapters that no reader can put down.
● Collaborate with coauthors, editors, and ghost writers without excessive bloodshed.
● Promote your book to maximize your sales, revenue, and influence.
Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.
Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.
"Synopsis" may belong to another edition of this title.
About the Author
Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated more than $20 million for their authors.
Josh's most recent book is Writing Without Bullshit: Boost Your Career by Saying What You Mean (Harper Business, 2016). Toronto's Globe and Mail called it "a Strunk and White for the modern knowledge worker." He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008), which was a Businessweek bestseller. He has authored, coauthored, or ghostwritten eight business books.
He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. His author clients include Mitch Lowe, former Netflix cofounder and Redbox president; Kevin Tracey, CEO of the Feinstein Institutes for Medical Research; and Stefan Falk, former lead trainer at McKinsey & Company. He has collaborated on more than 45 nonfiction books.
Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views.
He was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. He appeared on "60 Minutes" and got quoted everywhere from The Wall Street Journal to TV Guide. The Society for New Communications Research recognized him as "Visionary of the Year." Prior to Forrester, Josh spent 14 years in start-up companies in the Boston area.
Josh has a mathematics degree from Pennsylvania State University and studied mathematics in the Ph.D. program at MIT.
He lives with his wife, an artist, in Portland, Maine.
Contact Josh on his blog or at josh@bernoff.com.
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | £ 4.16 | £ 4.16 |
Payment methods
Store description
Specialty
Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX
Terms of sale
Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.
Returns requested beyond this time will not be authorised.
Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any unwanted order to us is borne by the buyer.
Should your order arrive damaged, not as advertised or faulty, we must be advised of this within 14 days of delivery. Please contact us so we can find the best solution for you.
Our Customer Care Team can be contacted by emailing alborders@paperbackshop.co.uk, or by calling our UK Office on +441285 712 917. We are available 9:00am till 5:30pm GMT Monday to Friday.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to PBShop.store UK, Fairford, United Kingdom, +44 1285 712917, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders are shipped from our UK warehouse. Delivery thereafter is between 4 and 14 business days. Please contact us if you have any queries about our services or products.