Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse
Language: English
Published by University of Texas Press, 2002
- Softcover
- Used

Seller: Coas Books, Las Cruces, NM, U.S.A.Coas Books
AbeBooks seller since January 23, 1998
Condition: Used - Fair
£ 9.33
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Cover image may vary. Cover is worn with peeling. Pages are taped. Item has staining. Paperback.
Seller Inventory # COBV.0292777671.A
- Title
- Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse
- Author
- Santa Ana, Otto
- Publisher
- University of Texas Press
- Publication year
- 2002
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0292777671
- ISBN 13
- 9780292777675
2002 – Best Book on Ethnic and Racial Political Ideology and/or Political Theory – Organized Section on Race, Ethnicity, and Politics of the American Political Science Association
"...awash under a brown tide...the relentless flow of immigrants..like waves on a beach, these human flows are remaking the face of America...." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens.
Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children's speech—rather than gross structural inequity—for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.
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Coas Books
Las Cruces, NM, U.S.A.
AbeBooks seller since January 23, 1998
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About Us: Coas Books is New Mexico’s largest second-hand bookstore with more than 500,000 books in stock! We have an incredible selection of new and used books — including regional and out-of-print books —, CDs, DVDs, Vinyl, VHS, audio books, and games. Coas Books is family owned and operated, with two stores located in Las Cruces, New Mexico. We receive hundreds of books every day, so our inventory is constantly changing and full of hidden gems! Our History: Coas Books was founded in 1983 by archaeologist Pat Beckett. It started out as an archaeological publishing company specializing in anthropology books. As Pat's vast collection of books continued to grow, he purchased a local paperback exchange, and with that Coas Books was born. The name Coas has its roots in archaeology, coming from the Nahuatl term “coa” — meaning digging stick —, and the acronym for "Center of Anthropological Studies". Today, Coas Books is run and operated by Mike and Veronica Beckett as they continue to proudly serve the community in the heart of Las Cruces.…
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