Broadcasting in the Third World : Promise and Performance
Language: English
Published by Harvard University Press, 1977
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 77.36
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Broadcasting has long been considered one of the keys to modernization in the developing world. Able to leap the triple barrier of distance, illiteracy, and apathy, it was seen as a crucial clement in the development of new nations. Recently, however, these expectations have been disappointed by broadcasting's failures to reach the rural masses and the urban unemployed. Broadcasting has also come under attack as serious questions have been raised about its uncritical importation of western culture. Now, in Broadcasting in the Third World, Elihu Katz and George Wedell offer the first complete coverage of the problems and promises of broadcasting in the third world. Their findings, often controversial and always illuminating, will be of considerable value to sociologists, political scientists, communications specialists, and students of development. Broadcasting in the Third World is based on field research in eleven developing countries (Algeria, Brazil, Cyprus, Indonesia, Iran, Nigeria, Peru, Senegal, Singapore, Tanzania, and Thailand) and secondary source material from a further eighty countries. In looking at the role of broadcasting in national development, the authors focus on three areas of promise: national integration, socio-economic development, and cultural continuity and change. They describe the ways in which the technology and content of broadcasting have been transferred from the developed west to the third world, and the go on to show that western broadcasting must be adapted to suit the specific political, economic and social structures of each developing country. The authors conclude with a series of recommendations which challenge most of the assumptions upon which the principles and practices of broadcasting are based. Well-researched, extensively documented, it will challenge policy-makers and provide important data for researchers.…
Seller Inventory # 9780674494145
- Title
- Broadcasting in the Third World : Promise and Performance
- Author
- Elihu Katz
- Publisher
- Harvard University Press
- Publication year
- 1977
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0674494148
- ISBN 13
- 9780674494145
- Item weight
- 639 grams
- Dimensions
- 236x160x24 mm
"Synopsis" may belong to another edition of this title.
About the Author
Elihu Katz is Trustee Professor at the Annenberg School for Communication, University of Pennsylvannia; Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem; and Scientific Director of the Guttman Institute of Applied Social Research.Wedell George
E.G. Wedell, formerly Professor of Adult Education at the University of Manchester, is now on the staff of the European Economic Community in Brussels.
"About the title" may belong to another edition of this title.
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