Broadcast Television : A Complete Guide to the Industry
Language: English
Published by Peter Lang, Peter Lang, 2006
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 23.80
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business.As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.…
Seller Inventory # 9780820474854
- Title
- Broadcast Television : A Complete Guide to the Industry
- Author
- Walter S. McDowell
- Publisher
- Peter Lang, Peter Lang
- Publication year
- 2006
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0820474851
- ISBN 13
- 9780820474854
- Item weight
- 277 grams
- Dimensions
- 230x160x10 mm
As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 5 to 7 business days | 7 to 10 business days |
|---|---|---|
| First item | £ 26.15 | £ 26.15 |
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