Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Language: English
Published by Crown Currency (edition Reprint), 2014
- Softcover
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- Title
- Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
- Author
- Robertson, David; Breen, Bill
- Publisher
- Crown Currency (edition Reprint)
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0307951618
- ISBN 13
- 9780307951618
- Edition
- Reprint.
As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy.
It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.
Along the way, Brick by Brick reveals how LEGO:
- Became truly customer-driven by co-creating with kids as well as its passionate adult fans
- Looked beyond products and learned to leverage a full-spectrum approach to innovation
- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques
- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans
- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes
Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
"Synopsis" may belong to another edition of this title.
About the Author
BILL BREEN is a founding member of the team that launched Fast Company, which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited Fast Company's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of The Responsibility Revolution and The Future of Management, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets.
"About the title" may belong to another edition of this title.
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