Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
Worstell
ISBN 10: 1387028081 ISBN 13: 9781387028085
Published by Lulu.com, 2017
Used
Soft cover
From
Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 29 January 2025
This specific item is no longer available.
About this Item
Description:
A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras arenâ t guaranteedâ but the storyâ s all there! Seller Inventory # PKV.1387028081.G
Synopsis:
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
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Bibliographic Details
Title: Breakthrough Copywriter: A Field Guide to ...
Publisher: Lulu.com
Publication Date: 2017
Binding: Soft cover
Condition: good
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Paperback. Condition: new. Paperback. There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except. Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781387028085
Quantity: 1 available