Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History
Language: English
Published by Pan Macmillan Nov 2023, 2023
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 40.60
Quantity: 2 available
Add to basketItem description from seller
Neuware - New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk's acquisition and subsequent occupation of Twitter.'An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue Will Twitter - now X - survive How has the constant negative press coverage affected Elon With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.'Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard.…
Seller Inventory # 9781035032464
- Title
- Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History
- Author
- Ben Mezrich
- Publisher
- Pan Macmillan Nov 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1035032465
- ISBN 13
- 9781035032464
- Item weight
- 564 grams
- Dimensions
- 243x162x34 mm
New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.
‘An excitable, high-octane account’ – Independent
In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.
With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?
With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.
‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard
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