Breaking Out: The Strategic Path of Universal Branding
Language: English
Published by University of Toronto Press, 2026
- Hardcover
- New

Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
£ 48.06
Quantity: Over 20 available
Add to basketItem description from seller
2026. hardcover. . . . . .
Seller Inventory # V9781487567101
- Title
- Breaking Out: The Strategic Path of Universal Branding
- Author
- Jianfeng, Le
- Publisher
- University of Toronto Press
- Publication year
- 2026
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1487567103
- ISBN 13
- 9781487567101
In today’s fast-paced consumer landscape and amidst a sea of fragmented information, customers are bombarded with choices, leaving transitioning companies and marketers feeling more lost than ever. How can one sift through the chaos to uncover timeless patterns and create truly valuable brands?
With over two decades of experience in brand marketing, Le Jianfeng focuses on the essence of the “common path,” laying out the route for the strategic evolution of brands across sectors and disciplines. By emphasizing the discovery of core forces, creation of hit products, development of symbols, and harnessing of collaborative creation, this book systematically brings together the humanistic, artistic, and technological strands that form the backbone of branding. This book aims to reshape the energy and value curve of brands and will serve as a guiding light for enterprise branding endeavors.
Regardless of whether you’re a startup, a cutting-edge venture, or an established entity, this book offers both theoretical insights and practical nuance, inspiring the revitalization of brands through meaningful boosts in brand wealth and market value.
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About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.
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