Brazilian Multinationals : Competences for Internationalization
Language: English
Published by Cambridge University Press, 2011
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 198.55
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.…
Seller Inventory # 9780521519489
- Title
- Brazilian Multinationals : Competences for Internationalization
- Author
- Afonso Fleury
- Publisher
- Cambridge University Press
- Publication year
- 2011
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0521519489
- ISBN 13
- 9780521519489
- Item weight
- 815 grams
- Dimensions
- 235x157x29 mm
"Synopsis" may belong to another edition of this title.
About the Author
Maria Tereza Leme Fleury is the Dean of the School of Business Administration at Fundacao Getulio Vargas, São Paulo, and former Dean of the School of Economics, Business Administration and Accountancy of the University of São Paulo. She is Director of ANPAD (Brazilian Academy of Management) and a member of the board of BALAS (Business Association for Latin America Studies) and the Scientific Committee of Euromed, Marseille, France.
"About the title" may belong to another edition of this title.
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