"This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work."
--Seth Godin, author of This is Marketing
"This book is a breath of fresh air. Read it now, and make sure your boss does too."
--Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.
He's found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more.
Is there any hope for a solution? Haven't countless business gurus promised the answer, yet changed almost nothing about the way we work?
That's because we fail to recognize that organizations aren't machines to be predicted and controlled. They're complex human systems full of potential waiting to be released.
Dignan says you can't fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems--the fundamental principles and practices that shape their culture--with extraordinary success.
Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field--that is named the "best place to work" year after year. And even a team that saved $3 million per year by cancelling one monthly meeting.
Their stories may sound improbable, but in
Brave New Work you'll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency.
Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?
Aaron Dignan is the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, Microsoft, Lloyds Bank, Citibank, Edelman, Airbnb, Cooper Hewitt Smithsonian Design Museum, and charity: water change the way they work. He is a cofounder of responsive.org, an investor in purpose-driven startups, and a friend to misfit toys. He lives in Colorado with his wife and son.
