Brands in History - Abridged Edition (Paperback)
David H. Falloure
ISBN 10: 1537796593 ISBN 13: 9781537796598
Published by Createspace Independent Publishing Platform, 2016
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About this Item
Description:
Paperback. Brands in History is a unique look at historical figures through a marketing lens. The author evaluates selected icons of history and reviews them based on a simple, basic brand evaluation to uncover why specific individuals remain in our collective psyche. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781537796598
Synopsis:
Brands in History is a unique look at historical figures through a marketing lens. The author evaluates selected icons of history and reviews them based on a simple, basic brand evaluation to uncover why specific individuals remain in our collective psyche.
About the Author: David Falloure is also author of Sheer Will: The Story of the Port of Houston and the Houston Ship Channel, and featured in an award-winning documentary on the Houston Ship Channel centennial. His upcoming book is Deep Water: The story of Beaumont and its port. In addition to blogs and columns, he has contributed to several publications on history, including the Houston Chronicle, the Houston Heights Tribune, the Examiner News Group, Southwest/Village News, and the Buzz Magazines. Among the subjects covered are the experiences of Korean War veterans, the last gunfight at the Rice Hotel, the capture of Mexican couriers before San Jacinto, ghostly legends in Bellaire, Texas, the legacy of Henry Beachell, Galveston after the storm and more. Falloure is an award-winning marketing executive with more than 30-years of experience with brand building and marketing communications. He is a husband and father of three sons. He and his family live in Texas.
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Bibliographic Details
Title: Brands in History - Abridged Edition (...
Publisher: Createspace Independent Publishing Platform
Publication Date: 2016
Binding: Paperback
Condition: new