How Brands Grow: What Marketers Don't Know
Sharp, Byron
ISBN 10: 0195573560 ISBN 13: 9780195573565
Published by Oxford University Press, 2010
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Hardcover
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About this Item
Description:
Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0195573560I3N01
Synopsis:
AdAges Most-Recommended Marketing Book of the Summer 2013
About the Author:
Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others.
Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: How Brands Grow: What Marketers Don't Know
Publisher: Oxford University Press
Publication Date: 2010
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket