How Brands Grow : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Language: English
Published by Oxford University Press Dez 2021, 2021
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 68.88
Quantity: 2 available
Add to basketItem description from seller
Neuware - This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Seller Inventory # 9780190330026
- Title
- How Brands Grow : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
- Author
- Bryon Sharp
- Publisher
- Oxford University Press Dez 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0190330023
- ISBN 13
- 9780190330026
- Edition
- 2nd Edition
- Item weight
- 520 grams
- Dimensions
- 233x163x22 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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