- Softcover
- Used
Seller: Hamelyn, Madrid, M, SpainHamelyn
AbeBooks seller since July 18, 2022
Condition: Used - As new
£ 5.29
Quantity: 1 available
Add to basketItem description from seller
: En 'Brands with a Conscience', Nicholas Ind y Sandra Horlings diseccionan la filosofía que sustenta las marcas sostenibles para llegar a un conjunto de ocho atributos rectores claros que pueden utilizarse como base de una estrategia de crecimiento responsable. Estos atributos abarcan la imagen pública de una organización, las acciones a tomar cuando las cosas van mal, el esfuerzo invertido en el desarrollo de relaciones, la promoción de los valores fundamentales y el equilibrio de las medidas de éxito en los factores económicos, humanos, sociales y ambientales. Se utilizan como criterios para evaluar doce estudios de casos cuidadosamente seleccionados, que incluyen Ecover, H&M, TED, IWC y John Lewis Partnership, entre otras marcas internacionales líderes. Este libro incluye una gama de herramientas prácticas para reunir los principales conceptos en un marco fácil de adoptar para construir una estrategia de marca basada en la experiencia del mundo real. EAN: 9780749475444 Tipo: Libros Categoría: Negocios y Economía Título: Brands with a Conscience Autor: Nicholas Ind| Sandra Horlings Editorial: Kogan Page Idioma: en Páginas: 240 Formato: tapa blanda.…
Seller Inventory # Happ-2024-04-08-76b1b704
- Title
- Brands with a Conscience
- Author
- Nicholas Ind; Sandra Horlings
- Publisher
- Kogan Page
- Publication year
- 2016
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749475447
- ISBN 13
- 9780749475444
"Synopsis" may belong to another edition of this title.
About the Author
<b>Sandra Horlings </b>is a branding and marketing consultant specialising in sustainable business development in a circular economy. Before she founded Wonderwings in 2008, she was a member of the BBDO board in the Netherlands and responsible for Proximity in Amsterdam. Sandra is a guest lecturer and corporate trainer. She is a member of Medinge and a founder of Wereldmarketeers, a Dutch knowledge and inspiration platform for marketers and entrepreneurs on sustainable innovation, endorsed by NIMA, the Dutch Marketing Association.
"About the title" may belong to another edition of this title.
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