Branding Yourself : How to Use Social Media to Invent or Reinvent Yourself
Language: English
Published by Pearson Education, Limited, 2010
Series: Book 9 of 48 - Que Biz-Tech
- Softcover
- Used

Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Branding Yourself : How to Use Social Media to Invent or Reinvent Yourself
- Author
- Deckers, Erik, Lacy, Kyle
- Publisher
- Pearson Education, Limited
- Publication year
- 2010
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0789747278
- ISBN 13
- 9780789747273
- Edition
- Reprint.
- Item weight
- 0.913 pounds
- Dimensions
- N/A
- Series
- Book 9 of 48: Que Biz-Tech
Use Social Media to Build a Great Personal Brand–and a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!
Discover how to:
• Build an authentic storyline and online identity that gets you the right opportunities
• Choose the best social media tools for your personal goals
• Blog your story boldly and effectively
• Promote your events, accomplishments, victories…and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Launch an online branding program that really gets noticed
• Avoid “killer” social networking mistakes
• Leverage your online “expert” status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers
"Synopsis" may belong to another edition of this title.
About the Author
Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright.
Kyle Lacy is founder and CEO of Brandswag, a digital marketing firm working with businesses large and small. His blog, KyleLacy.com, has been featured on The Wall Street Journal online and many other blogs. He is also constantly ranked in many top blog sites around the world, most recently AdAge 150.
Deckers and Lacy coauthored Twitter Marketing For Dummies.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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