Branding Technical Services - a case study on SWECO s brand
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch.
Seller Inventory # 9783844319989
- Title
- Branding Technical Services - a case study on SWECO s brand
- Author
- Suleyman Serhanoglu
- Publisher
- LAP LAMBERT Academic Publishing Mai 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844319980
- ISBN 13
- 9783844319989
- Item weight
- 119 grams
- Dimensions
- 220x150x5 mm
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About the Author
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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