Branding Technical Services - a case study on SWECO s brand : Branding Technical Services - a case study on SWECO s brand
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
Seller Inventory # 9783844319989
- Title
- Branding Technical Services - a case study on SWECO s brand : Branding Technical Services - a case study on SWECO s brand
- Author
- Suleyman Serhanoglu
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844319980
- ISBN 13
- 9783844319989
- Item weight
- 119 grams
- Dimensions
- 220x150x5 mm
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