Branding Obamessiah: The Rise of an American Idol
Language: English
Published by Edenridge Press LLC, 2011
- Softcover
- Used
Seller: Redux Books, Grand Rapids, MI, U.S.A.Redux Books
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- Title
- Branding Obamessiah: The Rise of an American Idol
- Author
- Taylor, Mark Edward; Thomas, Cal [Introduction]
- Publisher
- Edenridge Press LLC
- Publication year
- 2011
- Condition
- Like New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1937532917
- ISBN 13
- 9781937532918
- Item weight
- 24 ounces
In 2004 a cadre of Democratic advisers and communications experts hatched a plan to elect a largely unknown, biracial American to the highest office in the land in only four years. Knowing that its chosen one would have to rise above Hillary Clinton and then the Republican candidate, "Team Obama" created a new style of American political leader defined by "Sacred Six" characteristics: a creation story, sacred words, sacred images, sacred rituals, true believers, and a messianic leader. The Sacred Six became Barack Obama's "Devotional Code," eliciting enthused voter chants of Hope, Change, and Belief ("Yes we can!") and consummating a special relationship between faithful voters and the saintly candidate whom Oprah Winfrey baptized as "The One."
Branding Obamessiah tells this amazing story by looking at everything from Team Obama's evangelistic rallies and iconic images to its sacred words and supra-racial rhetoric. Author Mark Edward Taylor examines Obama-themed comic books, magazines, logos, music, "holy" relics, social-media epistles, and children's books. He reveals the messianic rhetoric in Obama's carefully crafted autobiographical writings and public speeches. Taylor shows how such messianic imagery reinforced true believers' own hope-filled websites, blogs, publications, and videos.
Branding Obamessiah includes nearly 1,000 endnotes with links to online audio, video, and text sources so readers can follow the fascinating tale of a multimedia campaign that generated more online news coverage and inspired more pro and con bloggers and YouTube videos than all previous presidential campaigns combined. Hardly anything Obama said or did escaped cameras, microphones, and online scrutiny.
Branding Obamessiah is an engaging and illuminating trip through the most quasi-religious campaign of any modern US presidential candidate. The book also serves as a warning about the increasingly potent combination of entertainment, celebrity, social media, and religion in American politics.
TABLE OF CONTENTS
Foreword by Cal Thomas
Introduction
Prologue
1 Getting in the Game
PART ONE: Changing the Political Game
2 Selling an American Product
3 Marketing Subconscious Spirituality
4 Branding Obamessiah
5 Revealing the Sacred Six
PART TWO: Composing a Creation Story
6 Filling In Obama's Missing Years
7 Targeting His Anger
8 Remembering Fiction
PART THREE: Chanting Sacred Words
9 Keeping It Simple
10 Feeling In the Blanks
11 Seizing American Exceptionalism
12 Changing the Truth
PART FOUR: Venerating Sacred Images
13 Seeing as Believing
14 Photographing Deity
15 Flipping through Obamagazines
16 Sheparding the Sheeple
17 Landing Logobama
18 Viewing Negatives
PART FIVE: Observing Sacred Rituals
19 Traveling with Brother Love's Salvation Show
20 Multitasking for the Messiah
21 Collecting Campaign Relics
22 Pilgrimaging to Holy Places
PART SIX: Bringing in Believers
23 Crowding around the One
24 Programming Intimacy
25 Tuning In to Barockstar
PART SEVEN: Coloring the Messiah
26 Absolving the National Guilt
27 Changing the Election's Complexion
28 Building a Millenarian Movement
Epilogue
Notes
FROM THE PROLOGUE
In the beginning Team Obama created the Sacred Six for branding Obamessiah. The Democrats were without form and void of leadership, and darkness was over the face of the convention and their nomination of John Kerry. But the spirit of Axelrod was hovering over the arena floor with the delegates and the press corps and the teleprompters . . .
"Synopsis" may belong to another edition of this title.
About the Author
ABOUT AUTHOR MARK EDWARD TAYLOR
Mark Edward Taylor (PhD, Northwestern University Graduate School; ThM, Dallas Theological Seminary) is a native Chicagoan who has long followed Windy City politics, culture, and religion. While teaching college courses on communication and culture, he discovered that Barack Obama’s US presidential campaign was becoming a dramatic story of quasi-religious persuasion and belief. Mark immersed himself in the unfolding political drama. Using his skills in theology and rhetorical criticism, Mark dedicated five years to capturing the story behind Obama’s ascension from backroom Chicago politics to the heavenly realm of a presidential American idol—Obamessiah.
"About the title" may belong to another edition of this title.
Redux Books
Grand Rapids, MI, U.S.A.
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