Branded Faith

Rajkumar Dixit

6 ratings by Goodreads

Language: English

Published by Wipf And Stock, 2010

1608995593 / 9781608995592

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.…

Seller Inventory # 9781608995592

Title
Branded Faith
Author
Rajkumar Dixit
Publisher
Wipf And Stock
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1608995593
ISBN 13
9781608995592
Item weight
273 grams
Dimensions
229x152x10 mm

AHA-BUCH GmbH

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