Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
Language: English
Published by Peter Lang, 2007
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 38.21
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Seller Inventory # 9780820474656
- Title
- Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
- Author
- Kenneth M. Cosgrove
- Publisher
- Peter Lang
- Publication year
- 2007
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0820474657
- ISBN 13
- 9780820474656
- Item weight
- 575 grams
- Dimensions
- 230x160x21 mm
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About the Author
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Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.21 | £ 37.56 |
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