Branded Bodies, Rhetoric, and the Neoliberal Nation-State
Language: English
Published by Lexington Books, 2015
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 79.65
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard,explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed 'bodies' are identified through branding. By showing how brands are assembled to create affective threats, this bookarticulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.
Seller Inventory # 9781498511797
- Title
- Branded Bodies, Rhetoric, and the Neoliberal Nation-State
- Author
- Jennifer Wingard
- Publisher
- Lexington Books
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1498511791
- ISBN 13
- 9781498511797
- Item weight
- 245 grams
- Dimensions
- 229x152x9 mm
In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not “fit in” to particular categories valued by the neoliberal state.
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Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.62 | £ 38.08 |
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