Branded Beauty: How Marketing Changed the Way We Look
Tungate, Mark
ISBN 10: 0749461810 ISBN 13: 9780749461812
Published by Kogan Page, 2011
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Hardcover
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About this Item
Description:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0749461810I2N00
Synopsis:
<p>Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. <br><br><b><i>Branded Beauty </i></b>delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, <b><i>Branded Beauty </i></b>is the ultimate guide to the current state of the industry and what the future holds for the beauty business.</p>
About the Author: <p><b><i>Mark Tungate</i></b> is a British journalist based in Paris. He is the author of several books about branding and marketing, including <i><b>The Escape Industry</b><b>, </b></i><b><i>Fashion Brands</i></b> and <b><i>Adland.</i> </b>His articles have appeared in publications ranging from <i>Campaign</i> and <i>Advertising Age</i> to the <i>Financial Times </i>and <i>The Daily Telegraph</i>. He is a regular contributor to the ad industry intelligence site AdForum. <br><br>Alongside his writing, <b>Mark Tungate </b>is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.</p>
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Bibliographic Details
Title: Branded Beauty: How Marketing Changed the ...
Publisher: Kogan Page
Publication Date: 2011
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket