Brand Under Fire. This item is unavailable.
12 ratings by Goodreads
Language: English
Published by Ordnance Hill Publishing, 2018
- Softcover
- Used
Heritage seller
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
5-star seller
AbeBooks seller since November 1, 1997
Unavailable
Softcover
Condition: Used - Good
£ 5.62
Item description from seller
Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller Inventory # D09N-0244
- Title
- Brand Under Fire
- Author
- Jeff Hunt, Geoff Leavenworth
- Publisher
- Ordnance Hill Publishing
- Publication year
- 2018
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0999548409
- ISBN 13
- 9780999548400
- Illustrator
- Sheila Parr;Joan Hardt
Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It's an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.
Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.
"Synopsis" may belong to another edition of this title.